Stories : Laurel Mullikin
1. Tell us about yourself. When you aren’t designing a renovation, what do you like to do?
I am partial to design books, design magazines, art, design photography, design blogs, and my family; and I really enjoy a great piece of salted chocolate. I love what I do so much that, in some way or another, it seeps into my life whether I’m working or on vacation. The one exception to this rule is when I am running; then I’m just trying to keep breathing.
2. What inspired you to start your own company with your husband & do that full time?
I have always loved design books and magazines. The day I had enough confidence to begin to imagine what I would have done differently than the designer in the photo shoot was the day I was ready to begin to help people design their own spaces. Working with David this last year has been such a “light bulb” moment. He has been renovating/building for a decade now, but we didn’t realize the jewel we had in our team dynamics. David has such a great sense of space and function, really the “bones” of what a structure should be, and I come in to help “flesh” it out. I often liken David to having the perfect LBD (little black dress), the one that hugs every perfect curve and hides the not so perfect ones, and I am the chandelier earrings that add the finishing touch. We are a great team.
3. How did you learn this amazing skill?
I wish I could give you a formula, but most days, I follow my instinct. I believe the most important “tool” I use is my ears; listening to my client’s tastes and using empathy to imagine myself in their shoes is a big key. I’m really a guide, helping them define and choose their personal style. When all is said and done, they are who I want to enjoy the space we have created for them. It is their home after all :)
4. What advice do you have for anyone who wants to own/start their own business? It’s a scary venture. What would be some tips for them?
PASSION. Have it. It is what makes the journey enjoyable when your FOCUS requires18 hour days. And laugh often.
5. What have you found to be helpful & impacting ways to market yourself?
David has had his renovation company for over 10-years now, but we just began “social marketing” ourselves about one year ago. I can’t tell you how many times we have had people say congratulations to our quick growth when, in fact, it’s been a 10-year journey for us, but it makes sense because we just recently “put ourselves out there” on social media. I will say that our growth has always been by word of mouth. We are a 98% referral based company, and we have grown consistently year after year by our happy clients referring us to their friends and family. We LOVE our clients and truly enjoy working with them, and I think they feel that. Since David and I teamed up, we have seen substantial increase in Infinite Home.
6. How do you want to continue to challenge yourself as a creative person?
This quote by Maya Angelou sums it up for me: “You can’t use up creativity, the more you use, the more you have.”
7. What are you inspired by on a daily basis?